Pakistan's top notch marketer of airports Outdoor One (Pvt.) Ltd. has an honor of being a pioneer in modern display concepts. We are proud of being a 'creme de la creme' choice of countless national & international brands as Pakistan's top Advertising Agency and all airports media solutions providers since a decade.
We have successfully developed and maintained the most comprehensive network of major airports in Pakistan.
Professionals from all around the world are must to come at the Airport. These professionals belong to fields such as banking, finance, tech, energy, and more, these highly influential men and women have always been a desirable advertising target for any brand.
The up-and-comers in the business world, this is another group that should be targeted by a smart advertising campaign.
Not only do you want to attract the attention of these frequent travelers, you also want to impress them to the point where they choose to refer their friends to you as well. Half of the workforce by 2020 is expected to fit into this category.
The business world has gone global, and the influencers in the tech world are frequently found traveling the globe to grow their brands.
Spending time at the airport is an experience all to itself, and the jetsetters who frequent the world's largest airports are potential customers that you should be striving to attract.
An Incomparable Media
Insurmountable opportunities tapped at the airport are hard to ignore. Take a glimpse below of one of the world's leading media platform verses traditional media, which will surely propel you to dive into this dynamic world of successful advertising.
No selectivity of audience. Content limited by shortness. Can be expensive to produce. No control over airtime or frequency. Rarely air during prime time.
Relatively limited opportunities for placement. Fragmented market. May be skimmed quickly. Limited reach.
No audience selectivity. Risk of vandalism, weather damage, and pasting over. Bumper stickers require simple messages and accommodating car owners.
There is a lot of online clutter. It's still a medium which needs acceptance in market other than teenagers. Some say it's too measurable and it's easy to get overloaded by statistics.
Maximum time a person spends is at a traffic signal. Where having a much greater opportunity to pay attention to a billboard even that Brand Exposure Duration is up-to 60 seconds. The actual advertisement exposure rate is 50 % or less than the perceived or defined person exposure.
Innovative. Uncluttered. Larger-than-life. Cost-effective. Campaigns to suit all marketing budgets. High levels of exposure due to the extended dwell time. Creates maximum awareness. Improves name recognition. Target mass or niche markets. Available 24 hours a day, 365 days a year. Unsurpassed reach and frequency. General or targeted market coverage. Fits into virtually any advertising campaign. Advertising sites are situated to deliver maximum footfall.